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Jabra Elite

Project type

Packaging, Structure

Jabra is a Danish based company, with a serious passion for sound and unrivaled knowledge of the human ear. In collaboration with Enlisted Design, we worked closely with Jabra to develop a cohesive DNA for their entire packaging line, consisting of over 20 SKU’s.

The Elite line was designed with a premium paper sleeve wrapping a rigid box, with a coated PS tray inside. The unboxing experience is heroic — thoughtfully revealing products, in sequential order. In contrast, the Sport, Move and Talk lines were considered secondary and utilized cost effective materials. We designed the structures with an SBS paper box and comparable visual aesthetic to match the Elite line.

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