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Magic Leap - One

Project type

Packaging, Structure, Graphics

SHINING THE SPOTLIGHT


The Challenge was to develop a package that was engineered to protect the revolutionary product, showcase the design features, and lead the consumer through the correct set-up procedure. The deep black uncoated paper doors allow the surface finishes of the product to pop. A high impact polystyrene tray houses each component of the device and protects against any scuffing, impact or vibration. The main device rests comfortably in a cushioned polyurethane bed. The final design solutions for the auxiliary devices, accessories and documentation provide an accessible and premium experience while unboxing.

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